lisa-cotterLisa Cotter has been named the Orlando Magic’s vice president of marketing, Magic’s Chief Revenue Officer Charlie Freeman announced today.

Cotter will oversee the strategic vision and leadership of the Marketing Department.  She brings more than two decades of experience growing businesses ranging from Pebble Beach Resorts to Hershey Foods.

“Lisa brings a wealth of experience and creativity to our organization,” said Freeman. “We are thrilled to have her join the Magic family.  Her energy and enthusiasm for sports and marketing make the perfect fit.”


Lisa is leaving her role of vice president marketing for the Pebble Beach Company, owner and operator of the world-famous Pebble Beach Resorts home to four renowned golf courses, three world-class hotels, spa, numerous restaurants and retail shops.  She was responsible for all marketing strategies, planning and execution — from traditional advertising to digital programs, direct marketing, PR, licensing and creative development.

Lisa spent the majority of her career with The Walt Disney Company in various marketing roles. Prior to Disney, Lisa worked at Hershey Foods where she managed the marketing team for some of the company’s most famous candy brands – Hershey’s Kisses, Kit Kat, and York Peppermint Patties.


Lisa graduated from the University of Southern California (BS) and the University of Michigan (MBA).


Orlando‘s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic, celebrating its 25th Anniversary Silver Season, has seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 23 years more than $18 million has been distributed to local nonprofit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the Magic’s 2013-14 Silver Season in the Amway Center, honored with TheStadiumBusiness Awards’2013 Customer Experience Award and named SportsBusiness Journal’s 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.




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