Elegance undone, imbued with unmistakable sex appeal, inspired by the feeling of freedom and the warmth of the sun. Kate Moss strips down, literally and figuratively, in Stuart Weitzman‘s Spring 2014 ad campaign to reveal the definitive essence of effortless summer style. Photographed again by Mario Testino, in keeping with what is now an iconic visual vocabulary, the campaign invokes a sun-kissed and sensual energy, hinting at long, languid days in St. Tropez, with luxury footwear that seduce from day to night.Minimal make-up, wet hair and barely-there cover-ups enhance this laid-back, luxe Bohemian look. It provides a glimpse of the supermodel at her most beautiful. Sublime simplicity. Such simplicity is a key theme for the new Stuart Weitzman collection, evidenced most distinctly with the introduction of THE NUDIST. Sexy, strappy, sleek, minimal – this sandal is as close to bare as a fashionable foot can get.
Moss, who debuted as the face of the Stuart Weitzman brand in the Spring 2013 ad campaign, was chosen because of her unparalleled status as a global style icon. Moss exudes a sense of style and confidence that every woman aspires to emulate and in 2014, she is walking in Stuart Weitzman shoes.
In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in a relaxed, effortless, chic way while clearly showcasing the new season’s essential silhouettes. The international advertising campaign will launch in the United States, Italy, France, England, Canada, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Miami, Milan, Paris and Hong Kong. Behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.
Stuart Weitzman is a division of The Jones Group Inc. (NYSE:JNY)
SOURCE Stuart Weitzman