Launch Party for the New Chloé Fragrance: Chloé Love Story

logo-original (1)A night in Paris. Sparkling lights and music. A crowd. And her.
The Coty Prestige fragrance company hosted a cocktail party on the rooftop of l’Institut du Monde Arabe to present the new Chloe Love Story fragrance to the international press, VIPs and influencers.

Jean Mortier, president of Coty Prestige and Geoffroy de la Bourdonnaye, CEO of Chloe, celebrated the launch of Love Story in the company of 400 guests.
Clemence Poesy, muse for the fragrance attended the party, along with Clare Waight Keller, Chloe’s creative director and Melanie Laurent, who directed the TV spot which was revealed earlier in the evening. The ad features the song “Mi Amor” performed by Vanessa
Paradis. The rooftop of l’Institut du Monde Arabe was redecorated for the occasion in the style of the new fragrance. An immense metallic structure branded with the Love Story logo was installed for guests to share their Love Story moments.

Guests were invited to experience the new scent at a Perfume Bar showcasing the beautiful lock-shaped flacon, while Christine & The Queens performed their latest songs in an exclusive live concert. The party then moved to the beat of the fashionable DJ Nouvelle Vague.

Guests in attendance included Rachida Brakni, Maria Josee Croze, Geraldine Pailhas, Melanie Thierry, Karin Viard, Anne Marivin, Hafsia Herzi, Josephine Japy, Jeanne Damasamong others.

  Chloe Love Story Eau de Parfum will be available from September 2014.