Mattress Firm, Inc., the leading retailer of mattresses and bedding accessories in the United States, is collaborating with Disney’s “Alexander and the Terrible, Horrible, No Good, Very Bad Day” to present a “terrific, wonderful, awesome, very good night” Sleepstakes contest. Participants can enter for a chance to win the six-week Sleepstakes, which will run from Wednesday, Sept. 17 to Tuesday, Oct. 28, by visiting www.mattressfirm.com/alexander.
“We are excited to work with Disney on this co-branded collaboration,” said Karrie Forbes, executive vice president of marketing for Mattress Firm. “The collaboration supports our mission to raise awareness about the health benefits of a good night’s sleep and provide our customers with the means – the best mattresses – to live a healthy life.”
To register for the Sleepstakes contest, entrants will provide a written submission along with a photograph or video of their “terrible, horrible, no good, very bad” mattress stories, explaining why they need a “terrific, wonderful, awesome, very good night.” Participants can enter for a chance to win $5,000, a Beautyrest queen-size mattress set and more. Upon entry, all participants will receive a special coupon for $100 off their mattress purchase of $598 or more, to ensure all entrants can enjoy a “terrific, wonderful, awesome, very good night.”
“Alexander and the Terrible, Horrible, No Good, Very Bad Day” is in theaters Friday, Oct. 10.