Pepsi MAX® Takes the Genius of the Football Volley to a New Level with ‘Volley 360’ Feat

athletes-launch-the-pepsi-max-‘volley-360’-14-HR.jpgIn an unexpected take on this symbol of footballing genius, Pepsi MAX has brought
together a diverse mix of athletes to amaze fans with a volley goal spectacle ahead of
the UEFA Champions League Final

#MAXFOOTBALL – Celebrating one of the most thrilling elements of the world’s biggest
sport, Pepsi MAX(R) launches “Volley 360” – an unexpected take on the genius of the
football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original
stamp on the move for a truly genius feat that will excite and amaze football fans and
players alike in the build-up to the UEFA Champions League Final.

athletes-launch-the-pepsi-max-‘volley-360’-12-HRAs the ultimate moment of excitement for fans, a perfectly-executed volley is a mark
of players’ genius and a source of thrill in the game. A brand steeped in football, Pepsi
MAX challenged semi-pros, freestylers, parkour experts and gymnasts to daringly enter a
custom circular pitch to take on the ball – which could come from any angle, at any speed,
at any time. Showcasing a dazzling array of skill and agility to score the most extreme
goals, this unique contest brings the qualities behind the genius of a volley to the fore
– speed, athleticism and ingenuity – with a spectacular results:

“Widely regarded as a mark of outstanding footballing talent, the volley has provided
many jaw-dropping moments in the UEFA Champions League history from many of the sport’s
most legendary players,” said Mauro Ribo, Pepsi Marketing Director, PepsiCo Western
Europe. “The Pepsi MAX ‘Volley 360’ celebrates and elevates this genius feat as we look to
excite fans and charge their passion leading into the most watched annual sporting event
in the world, the UEFA Champions League Final.”

Peter Willems, UEFA’s Head of Marketing Activities & Sponsorship, commented,
“Recognised by football fans across the world as an unparalleled mark of footballing
virtuosity, the volley is the ultimate thrill during a match. The UEFA Champions League
has been home to many of the most lauded volleys in football history and we are excited
that Pepsi MAX has chosen to celebrate this moment of genius with our fans through the
Pepsi MAX ‘Volley 360.'”

The Pepsi MAX “Volley 360” feat builds upon the PepsiCo partnership with the UEFA
Champions League. PepsiCo initially joined forces with the UEFA Champions League in 2015,
announcing a partnership with the prestigious European club football tournament where
Lay’s, Gatorade and Pepsi MAX / Pepsi serve as the organization’s lead brands for its
activation around the competition.

Pepsi MAX will excite fans making the trip of a lifetime to Milan for the UEFA
Champions League Final with a chance to experience the ultimate volley challenge.
Supporters will be able to enter the Pepsi MAX Maximum Football arena (from Thursday 26th
May – Sunday 29th May at Piazza Castello) to perform perfect volleys whilst being
challenged by light, noise and environmental obstacles. The daring fans will then be able
to share real-time or slow motion videos of their efforts on social networks with

Those visiting the Pepsi MAX stand at the UEFA Champions League Festival will be able
to enjoy the ultimate mixology experience at the ‘Maximum Taste’ bar where fans will be
able to soak in the atmosphere whilst enjoying refreshing cocktails. The party continues
in Milan’s iconic Piazza del Duomo where Pepsi MAX brings fans memorable music
performances, including the legendary DJ Benny Benassi.

Source: pepsico

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