-ACE CAFE ENTERS U.S. MARKET, LAUNCHES LINE-
Combining motorcycle functionality with fashion-forward designs – in conjunction with the opening of the first North American location – the iconic Ace Cafe announces the launch of a full lineup of leather jackets for both men and women. Classic, functional, and comfortable, these leathers pay homage to the famous London-based motor-diner, which has served as a beacon to motorcyclists and rockers alike for decades. In fact, it was at Ace Cafe London where “ton-up boys — and girls” hugely influenced the cafe racer culture.
For generations, Ace Cafe London has been the gathering place for those passionate about the rock ’n’ roll culture and a love of fast-moving metal. Fueling motorists since 1938 – two wheels, four wheels, frankly anything with an engine – Ace Cafe has been there from the beginning and continues to lead the way.
“The Ace Cafe has become a global cultural phenomenon over the course of its 79-year history,” explains Mark McKee, chief gear head of Ace North America. “Leather is a key part of the motorcycle story, so we’re bringing six new leather jacket styles to market here in North America in conjunction with the opening of our first U.S. location.”
Named after the historic neighborhood just off the A4 motorway in London, where “doing the ton” – racing a jukebox record at speeds topping 100 mph — helped to create the cafe racer movement. The Hammersmith jacket is the hallmark – and the first release – of the Ace Cafe Leather Collection.
Blending the best features of a traditional naval pea coat with a classic motorcycle jacket, the Hammersmith is made from full-weight, 1.2mm drum-dyed top grain cowhide. A riding jacket first, the cafe racer-positioned sleeves are rotated 15 degrees forward at the shoulder, the dropped back offers full coverage for all riding positions, and armor-friendly pockets are incorporated at the joints and back. Zip-up collars offer full wind protection when doing “the ton”. The Hammersmith’s Union Jack lining even offers zippered access so that wearers can personalize the jacket with their own unique combination of patches, pins, and studs. The Hammersmith is available in sizes S, M, L, XL and XXL, and retails for $649.95 (includes a three-year warranty).
The full line of men and women’s leather jackets and Ace Cafe casual wear is available exclusively at Ace Cafe’s online shop, Rockers Speed Shop, at https://store.acecafeusa.com. Ace Cafe Orlando is scheduled to open in spring 2017 on a three-acre parcel in downtown Orlando.